Web Design

One testament to my web design skills, is this very website - built entirely be me. But to share an additional case study of which I am very proud:


PROJECT HIGHLIGHT:

As the web designer for Allio Capital's website, I applied knowledge from my Google UX Certificate to create an intuitive and conversion-optimized experience tailored to modern investors. My approach combined user research, information architecture, and data-driven iteration to ensure clarity and engagement at every touchpoint.

I structured the site with a strong visual hierarchy, guiding users through complex financial concepts with clear typography, interactive elements, and a refined color palette that reinforces trust and expertise. Using Framer, WordPress, and HubSpot, I implemented a modular design system that adapts to evolving content needs while maintaining brand consistency. I also integrated SEO best practices and performance optimizations to ensure fast load times and high visibility.

Throughout development, I conducted A/B testing, heatmap analysis, and behavioral tracking to refine user interactions, eliminating friction points and optimizing for conversions. Accessibility was a priority, ensuring compliance with WCAG standards and responsive design across devices. The final product balances aesthetics and functionality, delivering a seamless experience that enhances engagement, improves user retention, and supports Allio’s broader business objectives.

Here are some screenshots of the Allio website:

YENDO PROJECT HIGHLIGHT:

Yendo is a fintech platform that allows users to unlock a credit line using the value of their car—without having to give up the vehicle. Unlike traditional title loans, Yendo positions itself as a modern alternative for people who need access to funds but want to avoid predatory lending. It offers up to $10,000 in credit with fast approval, no hidden fees, and credit-building potential through on-time payments.

Variant A: “Fast Track to Credit”

Goal: Position Yendo as a bold, product-forward, fintech disruptor
Tone: Energetic, confident, tech-savvy
Visual Approach:

  • Uses stylized, high-contrast illustrations

  • Incorporates modern, animated-feeling graphics

  • Leans on a dark mode section for credibility and sharpness

  • Showcases logos of major press outlets for trust

Key Messages:

  • “Fast Track to Credit” headline emphasizes speed and innovation

  • Strong contrast against title loans

  • Focus on product clarity and benefits

  • Clear CTAs and step-by-step visuals guide the user toward conversion

Target Audience:
Digital-first users who expect a sleek product experience and immediate clarity. Optimized for traffic from paid media or direct referrals, where trust must be established quickly and the value proposition made obvious in under 10 seconds.

Variant B: “No Credit? No Problem.”

Goal: Build approachability and trust among underserved or credit-anxious users
Tone: Friendly, human, reassuring
Visual Approach:

  • Features real people and warm tones

  • Relies on lifestyle imagery over stylized illustration

  • Uses clear, legible UI cards to explain benefits

  • Highlights emotional reassurance throughout

Key Messages:

  • “No perfect credit needed” meets the user where they are

  • Emphasizes that the user can keep their car and avoid high rates

  • Transparent benefits with no fine print feel

  • Testimonials add credibility through peer validation

Target Audience:
Users with little credit education, skeptical of lenders, or feeling excluded by traditional options. Ideal for organic discovery, SEO, or influencer referral traffic.