My approach to illustration is rooted in building scalable, strategic visual systems that bring a brand’s narrative to life. My expertise spans the full creative lifecycle, from high-level concept to pixel-perfect execution across a wide range of applications.

As Creative Director at Allio Capital, I led the development of a comprehensive brand identity that included scalable, vector-based illustration sets and in-app iconography. These assets were engineered as a cohesive library within Figma to ensure a consistent visual language across our marketing website, performance creative, and the end-user product experience. For ITJ, I directed a full brand redesign that required building a new, culturally-informed visual language from scratch, including custom illustration and iconography.

This experience also extends to large-scale physical applications, including art directing mural installations for clients like Walmart. My work in illustration has been recognized by publications and organizations such as the Beautiful Bizarre Art Prize and Art Squat Magazine