Daniel James Smith Art

Film and Video Projects

I studied film at USC and worked across production design, art direction, editing, directing, and sound before bringing those crafts to marketing.

Production design is world-building. Art direction keeps the frame coherent. Editing decides what the audience feels, and when. I move between those roles depending on what a project needs.

Lately that means brand films, product spots, and CTV. I write them, generate or shoot them, and cut them myself.

I studied film at USC and worked across production design, art direction, editing, directing, and sound before bringing those crafts to marketing.

Production design is world-building. Art direction keeps the frame coherent. Editing decides what the audience feels, and when. I move between those roles depending on what a project needs.

Lately that means brand films, product spots, and CTV. I write them, generate or shoot them, and cut them myself.

Marketing Videos

Marketing videos from concept to delivery, mostly for products that take some explaining: fintech, health, packaging, software.

I start with how the product works and why anyone should care, then shape the story with motion design, pacing, and sound.

Below: A/B-tested CTV spots for Realm and launch work for Allio.

Realm CTV A: Process Focus (A/B test)

Created exclusively by me: concept, script, AI image generation (Midjourney, NanoBanana), AI video generation (Veo3, Kling, Seedance, Higgsfield), and animated UI components in After Effects.

Realm CTV B: Outcome Focus (A/B test)

Created exclusively by me: concept, script, AI image generation (Midjourney, NanoBanana), AI video generation (Veo3, Kling, Seedance, Higgsfield), and animated UI components in After Effects.