I created the Snark Campaign to give Allio a bold, human voice in a category full of bland finance ads. Instead of vague promises, I wrote sharp copy that directly called out industry pain points — hidden fees, bad UX, banking BS — with humor and bite.

My Approach

• I wrote every headline and tagline myself, keeping it short, punchy, and irreverent — finance truth bombs instead of spreadsheets.

• Paired the copy with bold typography and simple layouts so the words carried the weight.

• Built and tested multiple tone levels (mild snark vs. unapologetic sass) and refined based on performance lift.

Results

• Reached 100k+ unique users in the first two weeks.

• Achieved 5.8% engagement rate — about 3.5× fintech benchmarks.

• CTR climbed to 4.1%, with the boldest lines driving a +60% lift over softer variants.

• Conversion: 7.2% click-to-install, dropping CAC to $3.75 (20% below target).

• Campaign drove a measurable uptick in AUM, with new user deposits increasing by $1.2M within the first month.

• Post-campaign surveys showed a 36-point lift in users agreeing “Allio feels real and authentic.”

Takeaway

By leaning into sharp, confident copywriting, I helped Allio lower CAC, grow AUM, and stand out as the fintech brand that actually speaks like its users — proof that snark sells when it’s grounded in truth.