Project Management
& Producer Roles
I produce creative work as well as make it: scoping, timelines, budgets, vendors, and the unglamorous middle where projects live or die.
I’ve run production inside agencies, startups, and Meta-scale orgs. Most recently I produced Realm’s brand film shoot, down to the call sheets and casting.
Tools: Asana, Jira, Monday, Notion, Airtable, Wrike, Frame.io, Figma, Adobe Suite, Google Suite.
Meta
I led the product and social strategy for Meta’s Curated Deep Dive Experiences, building interactive homes on Facebook for cultural moments out of user-generated content (UGC), curated articles, quizzes, and multimedia storytelling. Each Deep Dive featured a custom visual identity, including animated wordmarks and custom branding. I managed the end-to-end production process, overseeing scoping, resourcing, budgeting, and timelines, while working with teams across product and editorial to sharpen the content. I ran the feedback loops and kept every brief pointed at Meta’s product goals.
Pride 2021 Curated - Deep Dive
Native American Heritage Month 2021 - Wordmark
Lyft
For Lyft’s new Fleet line of business, I led production and project management for a high-volume, multi-channel launch, coordinating landing pages, in-app comms, SMS, social, and OOH. I developed the production framework, defining timelines, budgets, and resource allocation to support a scalable rollout. Collaborating closely with marketing, creative, and product teams, I translated business objectives into actionable briefs, led feedback rounds, and kept the messaging consistent across every channel. Given that this was a new line of business for Lyft, I kept the process light so we could move fast. The content had one job: get drivers to understand Fleet and sign up.
Live Nation Entertainment
For Live Nation Entertainment, I produced both national and localized creative for North American touring, turning client admats into briefs creative teams could run with. I built display ads, banner ads, social assets, and site-specific placements (Spotify, Pulpo, LN.com) while optimizing for budget constraints, team resources, and announce timelines. I sourced and managed internal teams, freelance creatives, and external agencies, all under one art direction, so artist branding and Live Nation’s standards read as one. Working closely with digital, social, and PPC teams, I kept production and delivery on schedule for creative that drove artist visibility and ticket sales.
Billie Eilish "When We All Fall Asleep Where do We Go" Tour 2020
The Weeknd "After Hours" Tour 2020
Allio Finance
Influencer Partnerships
I also run influencer partnerships end to end: sourcing, contracts, creative direction, and performance tracking. The full playbook, including the Allio TikTok case, lives on the Social Creative page.