Social Creative
Social creative and strategy, run end to end: voice, calendar, creative, and reporting.
Engagement rate: real interaction.
CTR: content that moves people down the funnel.
Growth and retention: organic plus paid.
Sentiment: listening, then adjusting the message.
I’ve led social rebrands across LinkedIn, Instagram, TikTok, X, Reddit, Pinterest, and YouTube. One voice, adapted to each platform’s behavior.
Tools
Scheduling: Hootsuite, Sprout Social, Buffer, Later
Workflow: Monday, Asana, Trello
AI drafting: ChatGPT, Jasper
Creative: Figma, Canva, Adobe Suite, Frame.io
Paid: Meta Business Manager, Google Ads, Reddit Ads, LinkedIn Ads
Project Highlight: Allio Financial Horoscopes, IG Stories
I turned complex financial concepts into recurring finance horoscopes. Creating a zodiac collection of Instagram stories that related to our brand theme and included horoscopes and personalized messages for each sign, I gave audiences a familiar way to interact with unfamiliar concepts.
The series took off. Engagement jumped and stayed there. So I made it monthly. People came back for their sign, and Allio stayed top of mind.
Influencer Partnerships
I run influencer partnerships end to end: sourcing, contracts, creative direction, and performance. At Allio, I led the development of the brand’s TikTok presence from the ground up, I built the voice from scratch and made saving and investing something Gen Z would watch. I art-directed every collaboration myself and briefed each creator on voice and story.
I ran the whole process:
Sourcing & Vetting Creators – Identifying influencers aligned with Allio’s brand values, audience demographics, and engagement potential.
Scriptwriting & Creative Direction – Ensuring influencer content felt authentic yet strategic, balancing organic storytelling with key brand messaging.
Negotiation & Contracting – Managing influencer rates, deliverables, and compliance to ensure a cost-effective, high-impact partnership.
Production & Iteration – Overseeing content from concept to final execution, providing guidance on visual style, pacing, and brand integration.
Performance Analysis & Optimization – Constantly analyzing content performance, audience retention, and conversion metrics, refining approaches to maximize ROI.
By watching the numbers and iterating in real time, I helped grow Allio’s TikTok community into an audience that kept showing up. The same playbook ran on Instagram, YouTube, and Twitter: collaborations that feel native to the platform and hold up in the metrics.