Image Generation (Midjourney), Copywriting, Design, and Editing all done by me.

Many consumers didn’t know what “macro investing” meant, even though macro forces already shaped their daily lives — from the cost of eggs to mortgage rates. As Creative Director at Allio Capital, I developed the Your Breakfast is Macro campaign to bridge that gap. The strategy was simple: use familiar, everyday pain points (groceries, housing, energy) as entry points to explain complex economic forces, then connect those forces back to Allio’s value proposition.

Visually, the campaign leaned on stark, relatable photography paired with bold overlays and clean annotations — making abstract forces like tariffs and supply shocks instantly tangible. The tone balanced education with wit, ensuring that Allio’s differentiation as a macro-focused investing app was clear, approachable, and memorable.

Allio Capital exists to translate these big-picture forces into smart, adaptive investment strategies. Powered by Altitude AI, Allio tracks shifts in inflation, rates, and global trade so your portfolio isn’t left reacting after the fact. This campaign connects the dots: if macro already impacts your life, your investments should be built around it.