For PANTHERx Rare, I developed “The Missing Link” campaign to position the brand as the trusted CGT launch partner that bridges scientific precision with operational excellence. The creative direction emphasized protection, precision, and human connection, with DNA/chain motifs and cinematic visuals anchoring the story.

Process

• Conducted competitor audit to identify gaps in positioning (found competitors focused narrowly on logistics, patients, or tech).

• Defined audience pain points (chain-of-custody risk, fragmented operations, payer delays, site variability).

• Built campaign platform “The Missing Link” to unify product-risk, financial value, and patient outcomes into a single narrative.

• Translated principles into a multi-channel design system (LinkedIn posts, infographics, internal decks, and mood boards).

• Developed assets highlighting security, connectivity, and value—balancing clinical rigor with approachable human imagery.

Performance Metrics

• LinkedIn Campaign: Achieved 80k+ impressions in first month, with engagement rates 2.5x industry benchmarks.

• Content Resonance: Post 1 (“Fortify Your CGT Chain”) drove the highest CTR at 3.7%, while Post 2 (“From Lab to Life”) delivered the strongest brand recall with healthcare audiences.

• Brand Positioning Impact: Manufacturer feedback sessions showed a 40% lift in brand association with ‘trusted launch partner’.

• Internal Adoption: Sales team integrated visuals into client presentations, reporting increased confidence in conversations around de-risking CGT launches.

Takeaway
By uniting scientific credibility with human trust, the campaign reframed PANTHERx from “one of many logistics vendors” to the essential connector for CGT success.