Ad Creative
Ad creative across a decade of formats: paid social, display, CTV, and the odd in-between unit. In-house at Meta and Lyft, then Allio, and in 2026 for Realm, Beautiful.ai, Dymapak, and euvita.
My rule for ads: one idea per unit, a reason to care in the first second, and a build system that makes forty sizes cheap to ship.
