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Branding
Adobe Suite, Figma, Canva, Avid, Procreate
Frame.Io, Monday, Google Suite, Adobe Suite
I brings years of experience in building and refining brand identity, leveraging my penchant for creativity against data-informed decisions to cultivate culturally-apt and distinct point of views for brands. Notably, at Allio Finance, I was tasked with designing our brand identity from the ground up. The result is a playful, bold, and accessible brand identity, of which I am very proud.
Allio Finance
Brand Identity Deck 2024
Allio's brand evolved to focus on experienced investors or "HENRY"s (High Earners Not Rich Yet). We needed to set ourselves as trustworthy, future-forward experts. This included a new logo design from a playful piggy bank to the sophisticated glasses featured here.
Tone: Sleek, Techy, Smart, Bold
Allio Finance
Brand Identity Deck 2022
Request was for a Gen-Z and Millenial focused fintech brand that felt accessible to novice investors.
Tone: Playful, cheeky, bold, and exciting.
Alt Milk Magazine
Look and Feel Deck
Request was for an alternative art and poetry magazine.
Tone: Cool, chic, modern, punk, bold
Happi Gummi
Look and Feel Deck
Request was for an adult multi-vitamin brand.
Tone: Invigorating, summery, fresh, playful.
Freelance Logo Design
With extensive experience in logo design, I leverage tools like Figma, Illustrator, and a range of design software to craft sleek and sophisticated logos. My innovative approach allows me to develop out-of-the-box concepts tailored to each client's unique needs. From minimalist designs to bold and impactful visuals, I strive to deliver logos that exude style and sophistication while effectively communicating the essence of the brand.
2023
Allio Finance (2023)
Allio 2024
Equirr
2022
1/1
Rattler Collective
Stormtho
Lissy's Unique Gifts
2021
Process Walkthrough: Goldenvoice Access Control Team Logo
Experience Overview
Native American History Month 2021
Custom Wordmark
by Frank Buffalo Hyde
Custom Surface Header
by Mer Young
Black History Month 2022
Super Bowl 2022
Goldenvoice
Access Control Team
Final Logo
1/1
Brief asked for logo design for Goldenvoice's (Coachella Festival) Access Control team. The ask was for something friendly with a triceratops mascot to communicate the fortitude of the Access Control team.
Client loved the dino mascot but requested a more angular, harder approach. So I incorporated a triangle theme to reiterate the "tri" element of the triceratops.
Client wanted to move away from the spike images, and keep the hard lines. I transitioned to an hexagonal shape referential of a stop sign to further communicate the Access Control team. I also widened the triangles to feel like an obstacle.
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