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Branding
Adobe Suite, Figma, Canva, Avid, Procreate
Frame.Io, Monday, Google Suite, Adobe Suite
I brings years of experience in building and refining brand identity, leveraging my penchant for creativity against data-informed decisions to cultivate culturally-apt and distinct point of views for brands. Notably, at Allio Finance, I was tasked with designing our brand identity from the ground up. The result is a playful, bold, and accessible brand identity, of which I am very proud.
Allio Finance
Brand Identity Deck
Request was for a Gen-Z and Millenial focused fintech brand that felt accessible to novice investors.
Tone: Playful, cheeky, bold, and exciting.
Happi Gummi
Look and Feel Deck
Request was for an adult multi-vitamin brand.
Tone: Invigorating, summery, fresh, playful.
Freelance Logo Design
1/1
Rattler Collective
Stormtho
Lissy's Unique Gifts
Process Walkthrough: Goldenvoice Access Control Team Logo
Experience Overview
Native American History Month 2021
Custom Wordmark
by Frank Buffalo Hyde
Custom Surface Header
by Mer Young
Black History Month 2022
Super Bowl 2022
Goldenvoice
Access Control Team
Final Logo
1/1
Brief asked for logo design for Goldenvoice's (Coachella Festival) Access Control team. The ask was for something friendly with a triceratops mascot to communicate the fortitude of the Access Control team.
Client loved the dino mascot but requested a more angular, harder approach. So I incorporated a triangle theme to reiterate the "tri" element of the triceratops.
Client wanted to move away from the spike images, and keep the hard lines. I transitioned to an hexagonal shape referential of a stop sign to further communicate the Access Control team. I also widened the triangles to feel like an obstacle.
Proto Walkthrough
Proto Walkthrough
Billie Eilish "When We All Fall Asleep Where do We Go" Tour 2020
The Weeknd "After Hours" Tour 2020
AJR "Everything Everywhere Tour" 2020
30 Seconds
15 Seconds
Lissy's Unique Gifts
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