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Producing /
Project Management

Asana, JIRA, Monday, Wrike, Trello, Smartsheets, Airtable, Figma, Brandfolder, Frame.Io, Google Suite, Adobe Suite

I continue to prove my talent for owning projects end-to-end, translating data-informed ideation through creative pipelines, and managing cross-functional teams to deliver quality content across marketing (B2B, B2C, SaaS, Product, Growth, and Brand) with major tech and entertainment brands including MetaLyft, and Live Nation Entertainment   

Please review some examples:


Led Product and Social Strategy around Meta's Curated Deep Dive Experiences. These were landing destinations for Cultural Moments on the Facebook app tied to timely Curated Hashtags, combining UGC with curated posts, quizzes, articles, and more. Each Curated Deep Dive included a bespoke header and custom Wordmark (animated Facebook logo). Responsible for scoping, resourcing, building timelines, budgeting, leading feedback sessions, and assessing briefs to be actionable for Creatives.


Pride 2021 Curated Deep Dive

Experience Overview

Native American History Month 2021

Custom Wordmark
by Frank Buffalo Hyde


Native American Heritage Month 2021

Screen Shot 2021-11-15 at 4.29.05 PM.png

Native American Heritage Month 2021
Customized LP Header

Custom Surface Header
by Mer Young

Black History Month 2022

Proto Walkthrough

Super Bowl 2022

Proto Walkthrough


Primary Producer on Lyft’s new "Fleet" program. Responsible for scoping, resourcing, building timelines, budgeting, leading feedback sessions, and assessing briefs to be actionable for Creatives. Given this is a new line of business for Lyft, this launch leveraged a high volume of comms (Landing Pages, In-App Comms, SMS, Social, and OOH) across markets to inform and inspire users to choose Lyft. Creative within Fleet falls into three primary banks, each with individual launches:

Live Nation Entertainment

Responsible for producing both National and Localized creative for Live Nation's North American Touring, converting client admat into actionable briefs for Creatives. Build assets (Display Ads, Banner Ads, Social, Site-Specific I.e. Spotify, Pulpo, based on client budget, team resources, and announce timelines. Resourced for internal teams, freelance creatives, and external agencies to build under my Art Direction for cohesion across both Artist brand and Live Nation branding parameters. Worked with digital, social, and PPC teams to ship creative. Some key examples:

Billie Eilish "When We All Fall Asleep Where do We Go" Tour 2020 


The Weeknd "After Hours" Tour 2020

Screen Shot 2021-04-08 at 12.52.49

AJR "Everything Everywhere Tour" 2020


Content Agency

Produced spot development through post, sourced running/lifestyle footage, coordinated with writers and editors to build creative. After several rounds of creaitve feedback, locked the final spot for both a :30 and :15 version and tagged the assets for shipping to networks. Coordinated with Ram's Multicultural Department to produce a Spanish language version with updated b-roll to better reflect hispanic markets. 

RAM: "Never Been Done Before" TVC Spot

30 Seconds

15 Seconds

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