I created this full brand identity system for Boba Quest, a playful IP built around collectible boba creatures. The deck defines a vibrant design language that includes typeface usage (Lilita One), a custom color system with flavors like Frosted Taro and Bubble Breeze, and clear logo guidelines for cross-platform consistency. I focused on building a system that felt expressive, ownable, and full of character, with visuals that echo the product's charm while staying production-ready for games, toys, or media.